I’m Casandra Liddell—a marketing strategist and brand storyteller with over 12 years of experience turning big ideas into unforgettable brands. My career has spanned global markets from Europe to the Middle East, where I’ve had the privilege of helping brands connect deeply with their audiences through thoughtful strategy, creative design, and the power of storytelling.

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At the core, I’m all about building brands that stick. My approach is simple: blend strategic insight with a creative twist, all while focusing on what matters most—authentic connections. Whether it’s developing a brand identity that resonates, crafting a digital campaign that cuts through the noise, or designing an event that leaves a lasting impact, I dive into each project to bring out the brand’s unique voice in a way that’s both memorable and measurable.

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In past roles, I’ve led multi-channel campaigns that drove engagement up by over 200%, reduced vendor costs by 16% through strategic partnerships, and launched initiatives that spanned across continents. I’ve been lucky to collaborate with top-tier brands and organizations, creating work that doesn’t just make a statement but fosters lasting relationships.

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Recently, I’ve added a layer of curiosity to my skill set, exploring AI’s potential in marketing and digging into the world of UI/UX to understand the finer points of user-centered design. For me, it’s about staying ahead and bringing fresh, innovative perspectives to every project.

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In the end, it’s not just about results (though I’m big on those, too); it’s about creating work that feels real, relevant, and a little bit brilliant. If you’re looking for someone who believes in the power of a good story, knows how to create impact, and isn’t afraid to think a little differently—I’d love to connect. Let’s build something brilliant together.